How men and women differ in buying property - Choosing your living experience

You might think that the two genders significantly differ when it comes to choosing your dream home. To substantiate this, anyone who has read 'Men are from mars and Women are from Venus' would definitely stick to this hypothesis.

Compared to late 90s more single women are making property purchases in developed countries in the recent times e.g. United States. While price per square feet, location and other factors play an important role in choosing your home, recent studies have revealed that emotional parameters attached to what you "feel" a living experience in a property would be like, has a profound influence on the buying behavior.

For e.g. once you short list on the location for your home, the view from the balcony, the painting on the walls or even an aspect of the flooring could emotionally influence you into dropping or choosing to buy a house. Which is why at Nandanam, we lay stress on our customers and educate them about the living experience you get, beyond the aesthetics and quantitative measures like price and appreciation.

So why do single women especially in developed countries go for buying  homes. Because it instills in them an overwhelming feeling of independence and security as proven by most surveys. For men it appears that the size of the property and what you can do with it i.e. functionality are more important features as compared to their female counterparts. A sense of security and proximity to extended family was important in the women's purchase decision while for men proximity to their jobs was more important even at the expense of security.

Interestingly studies also point out that men require two or more visits to finalize their houses while women typically make a choice in just one visit to their dream home. Finally as experts point out, instead of an individual when a couple decides to move into a home, the male counterpart usually has a larger say in the financial decision and the female counterpart in the final stage of the buying decision.

When it comes to India, as families become more nuclear in nature, availability of services (proximity to schools, hospitals, malls, retail outlets etc.), security and good maintenance are of essence in choosing your dream home. Our advise to the home buyer would be to make a decision after prioritizing features you look for, thereby enhancing the living experience. A prudent decision on your home and its living experience can make a big difference between a bundle of joy and a handful of regrets once you move in.